In context: The deal that started the wide-scale healthcare changes in Northwest Georgia almost two years ago has come full circle. As of today, Floyd is known as Atrium Health Floyd. The overall concept was approved over the summer amid the sale of the former Redmond Regional to Advent Health and Cartersville Medical Center to Piedmont. All are now official: Atrium Health Floyd, Advent Health Redmond and Piedmont Cartersville. There is still some rebranding to be done but, for the most part, the Floyd change today wraps it up.
From a media release: Effective today, call it Atrium Health Floyd. Today marks the introduction of a new brand resulting from the strategic combination of the Floyd health system and Charlotte, N.C.
The new Atrium Health Floyd brand reflects and acknowledges the importance of each organization’s legacy and strength, as well as Floyd’s and Atrium Health’s joint commitment to Northwest Georgia and Northeast Alabama.
“This is another milestone in our strategic combination,” said Kurt Stuenkel, executive vice president of Atrium Health and CEO of Atrium Health Floyd. “We are pleased our legacy brand name, Floyd, will remain part of our identity, given its significance which is so important to our region. At the same time, the addition of Atrium Health to our name underscores the investment Atrium Health is making into our communities and the wealth of resources now available to our patients and our community. Together, with our colleagues at Atrium Health, we will work to address disparities of care and add new services and technologies that will further enhance the already great health care services available.”
“In just a few short months since our official combination, we’ve already shown just how extraordinary we can be together,” said Michael Parkerson, chief marketing and communications officer for Atrium Health. “As rural health care faces many challenges, together, as one, we have a unique opportunity to enrich the lives of people in northwest Georgia and northeast Alabama by ensuring continued access to outstanding clinical care. We’re just getting started on a mission that will improve health, elevate hope and advance healing – for all.”
Patients, Atrium Health Floyd teammates and members of the community will see a measured rollout of the new brand in the communities across our service area, beginning with a series of public communications and changes to the health system’s website, www.floyd.org. Over the course of the next year, signage, fleet identification, identification badges and promotional materials will also begin to reflect the Atrium Health Floyd brand.
About Atrium Health: It is a nationally recognized leader in shaping health outcomes through innovative research, education and compassionate patient care. Based in Charlotte, N.C., Atrium Health is an integrated, nonprofit health system with more than 70,000 teammates serving patients at 40 hospitals and more than 1,400 care locations. It provides care under the Atrium Health Wake Forest Baptist name in the Winston-Salem, N.C., as well as Atrium Health Navicent and Atrium Health Floyd in Georgia and Alabama.
About Atrium Health Floyd: It is a leading medical provider and economic force in Northwest Georgia and Northeast Alabama. As part of the largest, integrated, nonprofit health system in the Southeast, it is also able to tap into some of the nation’s leading medical experts and specialists with Atrium Health, allowing it to provide the best care close to home – including advanced innovations in virtual medicine and care. At the hub of these services is Floyd Medical Center, a 304-bed full-service, acute care hospital and regional referral center. Atrium Health Floyd employs more than 3,400 employees who provide care in over 40 medical specialties at three hospitals: Floyd Medical Center in Rome, Georgia; Floyd Cherokee Medical Center in Centre, Ala.; Floyd Polk Medical Center in Cedartown, as well as Floyd Behavioral Health Center, a freestanding 53-bed behavioral health facility, also in Rome; and a primary care and urgent care network with locations throughout the service area.