An era has ended for Rome/Floyd movie fans.
The Movies at Berry Square has been sold to Georgia Theatre Co., a regional chain based in St. Simons Island, for $1.3 million, according to the Rome News-Tribune. GTC Movies has operates 263 auditoriums at 25 locations, the nearest to us being in Marietta and East Ellijay. We have notes into GTC for additional comment. Locations
The move completes the sale of the longtime holdings of retired Rome optometrist Dr. Gary Smith. At one time, Smith owned the Village Theatres on Turner McCall, now home to ALDI; Rome Cinemas on Shorter Avenue, recently sold to U-Haul operators; and now the Movies at Berry Square.
The location opened in the 1990s and sits on five acres adjacent to the former Toys R Us (now in seasonal use as Spirits Halloween store).
Smith had modernized the theaters over the years and tried different things, including MB’s at the Village Theatre’s location before closing it. He also added new amenities, including reclining chairs and upgraded audio. But he also had to contend with the theater campus opened off Tennessee Street just down from U.S. 41 in Cartersville (now AMC Classic Cartersville 12). Formerly the Carmike 12, the complex opened in 2008.
The pandemic likewise made new challenges, both with shutdowns and then limited attendance as well as potential blockbusters delayed for months or else being shown both on streaming services and in some theaters.
Even now, the movies adjacent to the mall are closed Mondays through Wednesdays, reopening Thursday with the latest in the Halloween saga, Daniel Craig’s final outing at 007 and six others.