Newsletter: Blaze Ultra Lounge has plans for Armuchee restaurant vacant for 4 years. Developers behind 1,018-home subdivision meeting with neighbors tonight.  Extreme makeover for Martha Berry. Peaks & Valleys: 5 storylines to consider (and maybe reconsider).

Newsletter: Blaze Ultra Lounge has plans for Armuchee restaurant vacant for 4 years. Developers behind 1,018-home subdivision meeting with neighbors tonight. Extreme makeover for Martha Berry. Peaks & Valleys: 5 storylines to consider (and maybe reconsider).

Today’s jump start: As we begin to think about all the residential development proposed — at least 1,400 homes and apartments in Greater Rome alone with another 500-plus near Calhoun, these items on a Monday morning:


What’s brewing at 3989 Martha Berry Highway? Blaze Ultra Lounge. Four years ago, La Conquista Mexican Grill moved from 3989 Martha Berry Highway in Armuchee to the former home of the WOW Cafe and Wingery that had just closed after 10 years. Since then, the site has been vacant. But in recent months, area residents have reported activity. A check of the August building permits showed Larry Martin’s firm was indeed making some needed upgrades.

On Friday, we spotted the next sign — and it was a sign. The white board in the window above advertises the first steps in getting a pouring license from the Floyd County Commission. Though not the on agenda, the permit application lists a Sept. 28 meeting at 6 p.m. (this Tuesday) for an alcoholic beverage application.

Today, the county confirms the applicant is Blaze Ultra Lounge.

Pleasant Valley Preserve developers meeting with area residents this evening: With 1,018 single-family homes planned in a rectangle sided by Hampton East/Preserve, Boyd Valley and Pleasant Valley roads, the folks planning the massive project are meeting with residents from the neighboring communities to address concerns that have fueled two petitions related to the development.

One is whether Pleasant Valley residents would be able to use existing cuts to access Hampton Boulevard and a potential other access point. The latest drawing, pictured above and submitted to Rome-Floyd planners and the homeowners group last week, shows those cuts not being used. Instead, traffic could flow on to two-lane Chulio Road, Boyd Valley Road and Pleasant Valley Road

That plan will be showcased to residents meeting around the Hamptons’ outdoor fire pit beginning this evening at 7:30. The change also has been discussed with the planning staff.

What’s key is what happens a week from now. The project is scheduled to come before the planning commission on Tuesday, Oct. 5. From there, it would move to the Rome City Commission for review. There are some annexation issues to solve along the way as well. The project is valued at $280 million and reportedly will generate $3 million in property tax revenue.

  • You can read our original story here.
  • Caveat: Hometown Headlines’ owners live near the project and will refrain from comment.
  • Pleasant Valley Preserve is one of two big housing communities recently announced in Northwest Georgia. Also proposed  is a 525-home development east of Calhoun on Ga. 53 valued at $155 million. Background

This slideshow requires JavaScript.

Extreme Makeover indeed for seedy Martha Berry/North Fifth: Yes, that’s a judgmental word but it fits. Just check the daily jail logs to see why. But let’s focus instead on what could be ahead and that’s a mixed use residential-and-retail center that would wipe out the Relax Inn, a few other buildings and likewise fill some vacant spots in the neighborhood as well.

This one has some distance to go, even after the scheduled review on Oct. 5 by the Rome-Floyd Planning Commission. We’re now told the closing on some of the property could be delayed until November. But given the proactive stance on this one — renderings, planning, etc. — we’re hopeful that a true redevelopment is on the boards. We’ve seen numerous “spot” upgrades in the area — restaurants, retail, medical. But this would be a definitive step forward.

Now about the rest of those hotels . . .

PEAKS & VALLEYS: The highs and lows of Northwest Georgia.

A definite peak: Plans for a new and improved E.C.O. Center are under way. Details below.


Peak to the family and friends of Randy Davis: The “voice of Northwest Georgia sports” was injured in a fall in the River District last week and the immediate prognosis was not good. The many, many friends of the Davis family have taken to social media and other steps to offer support. His family has kept everyone updated on his battle. As Sandy says in one post, “Prayers would be appreciated greatly. I am so grateful for everyone and the love being given to us. Thank you.” Amen.

Peak to the candidate forum sponsors: The NAACP, the League of Women Voters of Rome/Floyd County and One Community United have been busy organizing Zoom-based opportunities for area residents to learn more about the candidates for Rome City Commission, School Board and Cave Spring City Council. A job well done and special thank-yous for putting the community’s health safety first.

Valley to all those “the show must go on” folks out there. We get it — attending anything during this deadliest peak of the pandemic is a personal choice. But what gets us are those who “promote” safety first — except when it comes to their particular event. That’s a potential life-and-death decision we’d rather not make which is why our ban on posting those events continues into October.

Peak to the Heart of the Community Foundation and the annual call for nominees: Is there a golden buzzer to hit to automatically award Dr. Gary Voccio of the Northwest Health District? No one has worked harder to save local lives during the pandemic, from full days at the office to more evening community and advisory meetings than we can count. How to nominate.

Peak to the plans to further develop the E.C.O. Center: We spotted the online offerings showcasing what’s ahead there by accident last week. Those will be extra-penny sales tax dollars put to good use as Ben Winkelman and Co. have done a great job turning the former pump station into a key learning center for students and adults. Background

Share Button

Sorry, comments are closed for this post.