Business: Raceway still on track for checkered flag in October in West Rome. Large convenience store at Shorter, Burnett Ferry under way. New Starbucks hiring; looks close to opening.

Business: Raceway still on track for checkered flag in October in West Rome. Large convenience store at Shorter, Burnett Ferry under way. New Starbucks hiring; looks close to opening.

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Most of the signs are up and the store looks just about ready as West Rome prepares to welcome Raceway on  2459 Shorter Ave. and Coker Drive across from Sonic and Jack’s. The above photos are from Friday, Sept. 3, and showcase the progress that has been made.

For years, the site was to Winslette Pharmacy (now on the other side of the highway). The Raceway site continues to show an October opening date with 3,700 square feet under roof, about two thirds the size of companion RaceTrac stores that have sprung up across Northwest Georgia. The store will be open around the clock and will include a kitchen. Please see the store narrative below:

The RaceTrac connection: RaceWay stores operate as a franchisor, which is different from RaceTrac stores. According to the RaceWay website, “each of our locations is wholly owned by our parent company RaceTrac Petroleum Inc. RaceTrac owns the site, the building, and the gas facility. Franchisee income is driven by the profits made inside the store. RaceWay collects rent on the building, but collects no profits from in-store sales. This unique way of doing business allows you to run a multimillion dollar operation with a relatively low capital investment.”


The demolition work continued this weekend at Shorter and Burnett Ferry to make way for a convenience store. Contributed photo by TH.

 

Work is under way to clear the older buildings at Shorter Avenue near Burnett Ferry Road to prepare for what should be a $1.5 million convenience store (perhaps more as that estimate comes from August 2020). A year ago, site owner Kenny Patel told Rome city commissioners of plans to build a 4,900-square-foot convenience store with gas pumps on the intersection of Whitehead Street, Burnett Ferry Road and Shorter Avenue. Below please see a rendering of the project as proposed at the time of the City Commission vote; it features the store itself (middle) and the pumps closer to Shorter Avenue.

 


How the new Starbucks on Shorter Avenue looked in July. Hometown photo.

 

West Rome Starbucks hiring: We found several jobs posted for the soon-to-open shop at 2300 Shorter Ave. (one-time Hardees’ site), including barista and shift supervisor. Apply here. The fall opening target should be on the money.


 

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