Business: Construction begins on RaceWay in West Rome with an anticipated fall opening. Groundwork also under way on nearby Starbucks.

Business: Construction begins on RaceWay in West Rome with an anticipated fall opening. Groundwork also under way on nearby Starbucks.

Equipment is onsite Friday evening and preparing groundwork for new RaceWay on Shorter Avenue at Coker Drive. Hometown photo.

Groundwork is underway for the new Raceway on Shorter Avenue at Coker Drive, the former home of Winslette Pharmacy (now on the other side of the highway).

The initial project is valued at $750,000 to $1 million, based on bids shared Dodge Construction. Here’s what we know so far:

What’s on the way (from RaceWay website)
  • RaceWay is part of the RaceTrac Petroleum brand. RaceTrac canceled plans to build at the corner of Shorter Avenue and Coker Drive but now plans to build a RaceWay location with an expanded diesel offering.
  • It will feature 16 fuel pumps as well as two diesel bays.
  • Pharmacist Keith Winslette sold the 2.01 acres to RaceTrac Petroleum for $850,000 last fall year.

RaceWay stores operate as a franchisor, which is different from RaceTrac stores. According to the RaceWay website, “each of our locations is wholly owned by our parent company RaceTrac Petroleum Inc. RaceTrac owns the site, the building, and the gas facility. Franchisee income is driven by the profits made inside the store. RaceWay collects rent on the building, but collects no profits from in-store sales. This unique way of doing business allows you to run a multi-million dollar operation with a relatively low capital investment.”

The closest RaceWay store to Rome is in Rockmart at corner of U.S. 278 and Ga. 113. There is a RaceTrac location at 3006 Martha Berry Highway in Armuchee that opened in June 2018, as well as two stores in Cartersville and one in Adairsville.


Site work continues on Friday for new Starbucks on Shorter Avenue next to Sam’s Club. Hometown photo.

Just a quarter mile down the road, crews continue site work for a new Starbucks at the former Hardee’s property at 2300 Shorter Avenue. The former restaurant has been quickly demolished and groundwork now underway for the new coffee shop. Look for the opening later this year.

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