For a decade, Chuck Patel kept the wings coming and those table-top TVs tuned at WOW Cafe & Wingery off Martha Berry in Armuchee. But in May 2017, Patel chose not to renew the franchise agreement and listed the site for lease.
Just up the highway, La Conquista Mexican Grill continued to enjoy a strong draw, so much so that the owners placed a location in Dr. Raj Miniyar’s food court in the Cotton Block and then decided to move the original restaurant a bit closer to town, opting in at the former WOW location. Both the food court and Armuchee restaurants were gone by this time last year, and Jimmy Byars of Hardy Realty has been showing the site to potential clients since.
Already based in a very high-traffic area, one that has seen more than $10 million in growth (RaceTrak, Goo-Goo Express, DiPrimia’s expansion) in recent years, the plaza is one of the most visible locations in town. Now add the potential draw from the $12 million, 80-room Fairfield Inn & Suites rising next to the Rome Tennis Center at Berry College and that location gets even more eye appeal.
We’re assuming that’s in part why several people are coming together to bring another Mexican restaurant to the spot. It is the one genre missing from the mix of full service restaurants in Armuchee (Sam’s Burger-Deli, Landmark, Roma Mia) and fast-food as well.
We’re expecting more details soon on the restaurant’s name, menu and owners. It won’t be a long wait; Monday morning, the parking lot was crowded with service vans and workers’ cars and trucks (please see the above photo) as the refit got under way and the “leased” sign drew motorists’ interest.