Health: Walk-In Urgent Care coming to Turner McCall/Riverbend; seventh such office in our area in two years although this is a new player.

Health: Walk-In Urgent Care coming to Turner McCall/Riverbend; seventh such office in our area in two years although this is a new player.


The signage is up on the urgent care office at the former Payless Shoe Source location at Turner McCall and Riverbend Drive across from Burger King. The first photo shows the entrance from the Turner McCall turn late (Hometown); the second a more head-on look (Natalie Simms for Hometown).

Pictures of the under-construction urgent care center at Turner McCall and Riverbend in Rome were quickly spread Tuesday as the signage finally went on display.

Walk-In Urgent Care,  part of Urgent Team, is finally coming together across from East Bend and Home Depot after several months of delay during the start of the pandemic. It is the seventh urgent or immediate care location in Floyd, Bartow and Gordon counties in two years.

The Urgent Team location is converting the longtime home of Payless ShoeSource. Permits for the project were issued in February, roughly a year after the retail started its liquidation sale. The location is both promising and surprising. All eyes are on the rising East Bend restaurant and retail center across the street where Kmart once stood with restaurant openings due in October. It likewise is less than a mile from the Redmond Urgent Care center in East Rome, which has been getting heavy use for drive-up COVID-19 testing after briefly closing.

About Urgent Team:

  • It ia one of several brands, including the Physicians Care clinics in Dalton and Fort Oglethorpe. The Rome site appears to be the first Walk-In Urgent Care brand in Georgia.
  • The company describes itself as launching in 2011 “after recognizing a need in many communities for quality walk-in medical care for non-life or limb-threatening injuries or illnesses, as well as occupational health services …  our urgent care centers are open seven days a week with extended hours. From sprains and broken bones to common illnesses that arise, the ailments that interrupt our lives don’t happen on a schedule. Similarly, when workplace health needs exist (from DOT physicals, employment health assessments or workplace injuries), we are here to meet those needs.”
  • Owned by a private equity group with revenues of $60 million, the company has more than 700 employees and operated 60-plus centers primarily in Alabama, Arkansas, Georgia, Mississippi and Tennessee. (Source: company website).
  • Brands include Urgent Team, Sherwood Urgent Care, Physicians Care, Baptist Health Urgent Care, Washington Regional Urgent Care and Huntsville Hospital Urgent Care.

About that corner on TMB and Riverbend:

  • In February 2019, it was announced that Payless ShoeSource was closing all 2,100 stores, including the one at 1314 Turner McCall Blvd. in Rome and the store at 475 Highway 53 East in Calhoun. The parent company had been battling debt and eventual bankruptcy since April 2017.
  • This past February, records from the building department showed a permit for $634,538 to transform the store into an immediate care/urgent care center. The permit has been issued to TMJ Builders LLC.
  • Construction started quickly but then seemed to stall during the height of the pandemic. The pace picked up in early summer and this week, the signage went up, indicating the affiliation with Urgent Team group.

The “small care” trend: It is the latest in a series of smaller-shop urgent and immediate care offices in our region in the past two years:

  • Walmart opened a health center at its remodeled Calhoun store on Ga. 53.
  • Harbin Clinic recently opened a weekend immediate care office at 150 Gentilly Blvd. in Cartersville.
  • Carterville Medical Center’s second Cartersville Urgent Care at 11 Charley Harper Drive, Suite 100 (between Old Mill Road and West Avenue) opened earlier this month. The first one opened on Main Street near Starbucks in late 2018.
  • Redmond Regional Medical Center opened two immediate care offices, one in East Rome and the other, West Rome, in 2019.
  • Peachtree Immediate Care, in association with Emory, built an office at the former Los Reyes location  at 122 N. Morningside Drive.
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