Business: Second downtown Rome studio on the way as Playa Azul Media moves in above Jamwich.

Business: Second downtown Rome studio on the way as Playa Azul Media moves in above Jamwich.

510 Broad St. in downtown Rome. Hometown photo.


In context: Here’s another update on the sale of 510 Broad St. and what’s ahead above Jamwich (no changes there). The $390,000 deal closed earlier this month and involves the circa 1901 building with 8.733 square feet under roof. Debra McDaniel of Toles, Temple & Wright was the selling agent; Bill Summer of Hardy Realty was the listing agent. Summerville attorney Bobby Lee Cook bought it at auction 11 years ago. Rome also is home to Brand Red Studios at 4 Bale St. off Fifth Avenue in the River District. 

The listing shows it was built in 1901 and features 8,733 square feet under roof.

Media release: Atlanta-based Playa Azul Media Studios, the first Latina-owned production company in Georgia, announces the purchase of commercial space to build its first two sound studios in downtown Rome. PAM Studios already has a slate of projects that will begin filming in July and will be followed by a VIP Grand Opening & Celebration for the new studio in September.

“PAM Studios seeks to portray and showcase perspectives of women and minorities that aren’t currently being represented accurately or respectfully,” said PAM Studios Founder & CEO Maria Guerra-Stoll. “Opening our first studio location in Rome allows us to broaden our horizons in film production, leverage the natural beauty of the town as our backlot, shine a spotlight on the city’s independent film industry and enhance the tourism initiatives of West Georgia.”

The studio’s first project is a reality TV series, “40 Akerz and a Brew,” starring the GRAMMY-nominated hip-hop group Nappy Roots. The series follows the group around the country as they tour the art of craft beer with brewmasters and have “conversations over beers” with establishments’ regular customers. In addition, the group will be launching their own collaborative brews with specialty brewhouses and, eventually, open their own taprooms.

During one episode, the members of Nappy Roots will visit Rome City Brewing Co. as well as many well-known sites and centers around the city.

In addition to film and television production, PAM Studios is launching its new YouTube show, “Playa Azul Cinema” in July. The show will feature Guerra-Stoll interviewing important voices in the Georgia film industry. The first episode will feature Seth Ingram, the Executive Director of the Rome International Film Festival, which is now in its 17th year. Ingram is a professor of film studies at Georgia Highlands College and serves as the humanities division chair of film studies.

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