Business: ‘East Bend Effect’ begins as closing Payless location plays up proximity to retail center. Also: City Commission OKs TAD; now goes to county for review.

Business: ‘East Bend Effect’ begins as closing Payless location plays up proximity to retail center. Also: City Commission OKs TAD; now goes to county for review.

The yellow area marked “available” is the soon-to-close Payless shoe store. Real estate listings with LoopNet play up the site’s proximity to the East Bend retail center. What’s of note: how East Bend lays out as planned by the Ledbetters.

 

Here’s an interesting look at the proposed East Bend retail center courtesy of the company marketing the Payless Shoe Source location for lease as that business winds down. New to us, at least, is how the East Bend footprint lays out.

Note the big anchor — some now believe that is Kohls — lays out in relationship to the Dollar Tree at the adjoining center now uner contract by Ledbetter Properties. Also in that neighborhood — probably Old Navy and perhaps Five Below. What’s almost as interesting is the actual Kmart building mostly gives way to parking.

That was one of the points made during Monday evening’s Rome City Commission as the TAD project won unanimous approval from the board.

Developer Wright Ledbetter at Monday’s City Commission meeting where he assured the board East Bend does not feature any tennis courts. That’s Planning Director Artagus Newell seated to his right.

Wright Ledbetter described what’s happening there — “a total redevelopment of the site” as he describes it. That includes demolition of the 190,000-square-foot Kmart building and ripping out existing infrastructure, he says. The site would then be “rebalanced” as Ledbetter described it with new infrastructure followed by 100,000 square feet of new retail and restaurant space. In all, 20 to 28 businesses new to the area, he says.

Asked by City Commissioner Craig McDaniel, Ledbetter said more than $90 million in retail purchases leave the area each year. Ledbetter called Rome/Floyd “under retailed” and says he hopes to bring some of those millions (and sales tax revenue) back home.

Several letters of intent have been signed by potential tenants, Ledbetter says, and more are being reviewed. City planners confirm Panda Express and Texas Roadhouse have been in talks about a potential location there.

Following city approval, Ledbetter says he next must pitch it to the County Commission. The city’s formal blessing was quick and unanimous. You can watch the discussion here; please click down to “second readings.”

As for Payless at 1314 Turner McCall Blvd., the roughly 3,200 square feet under roof are available for the next tenant beginning June 1. Built in 1981, it sits on the busy corner with Riverbend Drive adjacent to Chili’s, IHOP and Chef Chen’s Buffet.

And directly across from Burger King, Home Depot and the largest retail development in Rome/Floyd County since Riverbend Center (Kroger, Barnes & Noble, etc.) opened in 2003.

Please click here for more on the Payless listing.

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