DiPrima’s opens new store off Martha Berry. Moving sale today at original location just across the parking lot (50%-75% off).

DiPrima’s Shoes’ new store on Martha Berry Highway is open. The store is twice the size of the original location across the parking lot. The new location gives DiPrima’s a chance to expand into apparel as well. In a Dec. 2 interview, President Judy Sloan said the store was adding “brands like Carhartt, Mountain Khaki, Columbia and more. We will still be offering our same brands of shoes, but will look to expand that as well.”

Another plus: DiPrima’s is offering a two-day moving sale with items in the original location on sale for 50 to 75 percent off; the sale ends Saturday.

Business hours will continue to be 9:30 a.m. to 6 p.m., Monday-Saturday.  DiPrima’s Shoes also has locations in Calhoun at 117 W.C. Bryant Parkway and Cartersville at 294 Nelson St.