From a media release: Truett’s Chick-fil-A will open on Dec. 13, featuring the chain’s newest service innovations, design details that invoke founder S. Truett Cathy’s legacy, and the menu favorites customers have come to expect.
Executive General Manager Greg Major is inviting residents to join in the opening festivities at 264 Shorter Ave. NW by participating in a community celebration that has been a 15-year Chick-fil-A tradition.Chick-fil-A’s First 100 celebration will have given away more than $36 million through yearend 2018.
First 100 Campout
The overnight First 100 Campout party includes fun, engaging activities while enjoying Chick-fil-A meals throughout the countdown to the opening. Registration begins in the restaurant parking lot at 8a.m. Dec. 12. Details include:
- Up to 100 adults will win a digital offer card with a year of free Chick-fil-A meals (52 meals with each consisting of a Chick-fil-A Chicken Sandwich, medium Waffle Potato Fries and a medium beverage).
- The community event is open to guests surrounding the restaurant with a list of eligible zip codes and complete rules found at here.
- Prizes will be awarded at 5:30 a.m. Dec. 13, just before the restaurant opens for business.
- A Rome Floyd Chamber ribbon cutting is set for 9 a.m. Dec. 13.
The celebration includes a children’s book drive benefiting The Boys & Girls Club of Northwest Georgia as Major, who serves on the organization’s board, continues his legacy of positively impacting and supporting the Rome community. Since 2014, Chick-fil-A has donated nearly 70,000 books to 341 local organizations in 45 states and Washington, D.C.
The newly rebuilt 5,000-square-foot Truett’s Chick-fil-A restaurant has been designed to enhance all aspects of a guest’s experience from the drive-through to the counter to in-restaurant dining. Highlights include a:
- dining room with separate full-service and self-service dining rooms that seat 150 with a reconfigured design to allow team members to better serve guests, along with outdoor patio seating.
- vintage-inspired interior paying homage to Cathy including a G-Model train running on tracks along the ceiling of the full-service dining room, a variety of historic images, a wall featuring Chick-fil-A’s logos through the years in the self-serve dining room and other touches intended to recall Cathy’s lasting impact on the brand including the return of the signature “little red door” and a statue of the founder in front of the building.
- full-service menu with a variety of healthy and dietary options, including breakfast until 10:30 a.m.
- Open 6 a.m. to 10 p.m., daily except Sundays.
- Two-lane drive-through, merging into a single pick-up point that can handle upwards of 200 cars an hour. The lanes will be partially covered with a canopy featuring heaters and coolers to facilitate face-to-face ordering for drive-through guests who will find a drive-through door instead of a window to allow team members to deliver orders to vehicles.
- designated Chick-fil-A app inside pickup counter.
“We have pulled out all the stops. This is not only a high-tech, top-of-the-line, efficient restaurant but a showcase for the Chick-fil-A brand and the legacy of Truett Cathy,” said Major. “I’m humbled and honored to be able to bring this type of restaurant to Rome where it is a perfect tribute to Truett and continues the Cathy family’s ongoing commitment to this community, Berry College and the WinShape Foundation.”
Returning customers will be greeted by familiar faces as almost 100 team members from the former Dwarf House who are among the more than 240 team members Major has hired to staff both Truett’s Chick-fil-A in Rome and the unique restaurant alternative that has been serving guests since the closure of the Dwarf House. Located less than a mile away and created from five custom-built shipping containers, the Chick-fil-A outpost (on Riverside Parkway) has a full kitchen and offers about two-thirds of the Chick-fil-A menu and has been a way for Chick-fil-A customers to find many of their favorites since the Dwarf House closed. It will remain open for the foreseeable future.
About Executive General Manager Greg Major
Major got his start at another Dwarf House, working at a dish washer at the Jonesboro location in 1987 and realizing Truett Cathy’s emphasis on freshly prepared food, genuine hospitality and mentoring others fit his long-term goals. A winner of the WinShape College Scholarship at Berry College, Major graduated with a bachelor’s degree and was named assistant manager of the Stockbridge Dwarf House location when it opened in 1993. He transferred to the Duluth location in 1994 and completed a stint as interim manager of a downtown Atlanta Chick-fil-A restaurant before being selected as general manager of the Rome Dwarf House in 1995.
Since that time, Major has immersed himself in the community and served in many capacities as he worked to be a positive influence both inside the walls of the restaurant and within the greater Rome area. He and his wife, Michelle, and their two children are thrilled to open Truett’s Chick-fil-A, share the Cathy family’s Chick-fil-A legacy and welcome back their former Dwarf House Team Members and guests.
Major, who earned his MBA from Berry College, has twice won the Symbol of Success, Chick-fil-A’s top honor for its restaurant operators. In addition to Truett’s Chick-fil-A Rome and the container Chick-fil-A location, Major operates the chain’s location at Mount Berry Mall.
For more information: Truett’s Chick-fil-A Rome.