Business: What’s perking at Lumina Coffee Co.? A lot of hiring, social media and a late January opening date.

Even the recent rain couldn’t slow the pace of construction on Lumina Coffee Co., rising quickly off the Bypass and Braves Boulevard. Once targeted for a February premiere, now look for Lumina to open in late January. Facebook photo.

It is the no. 2 question we get each week: “What’s that they’re building by the stadium?”

The answer is Lumina Coffee Co., an independent coffee shop by the father-and-son team of Mike and Matt Schieffer at 640 E. Braves Blvd. just off the Bypass and adjacent to the new RiverPoint apartments as well as State Mutual Stadium, home of the Rome Braves.

As construction enters the final stages, the Schieffers simultaneously are working on building a staff. “The recruiting and hiring process for the Management, Team Leaders and Team Members have also begun. The Careers section of the new website will guide potential candidates through the hiring process. Lumina Coffee Co. expects to create 40 new positions, with an underlying hope to further stimulate the local economy.” Or click here.

Also added: Lumina launched its website this week “as well as all our social media channels including Facebook, Twitter and Instagram.” There’s links to all on the web page.

Lumina will be open from 6 a.m. until 10 p.m. Monday through Saturday and closed on Sundays. The coffee shop includes 65 seats inside, another 24 seats outside and will have a drive-through lane.

(As for the no. 1 question: “What’s going to happen to the old Kmart?” The latest rumors involve Old Navy and 5 Below but both have said there’s nothing planned at this time).