According to the report, “the new branding, designed to make Berry stand out in an increasingly competitive market, is set to replace the nearly decade-old ‘Experience It Firsthand’ campaign. The changes will be widespread, including a rebranding of the work experience program, the introduction of a more visually-driven website and the use of a new logo.”
“The marketing messages are not trying to create a different Berry,” Vice President of Enrollment Andrew Bressette said. “The marketing messages are trying to find an authentic voice that represents who Berry is in a marketplace that can be very crowded.”
Berry’s work experience program will now be called LifeWorks, to distinguish the program from the work study programs found at most other schools.
The school’s new website, which is still in the early stages of development, will help showcase the LifeWorks program, as it will feature visual storytelling and pared-down navigation for a cleaner, more visually pleasing aesthetic.
The new logo was inspired by a combination of crests found around campus, as well as typography found in Frost Chapel and the Ford, Complex which was hand-crafted by early Berry students.